Luxury sale

It's about time for bad marketing cases. Vilnius has a number of luxury label shops, especially in the Old Town. Some people say that they are simply money-laundering outlets. I don't know whether it's true or not but a couple of weeks ago I saw a marketing tag on a fancy dress shop window that made me laugh out loud.

Its was just two words written in a "luxurious" font. And the promotional slogan said: "Luxury Sale"!.. Unbelievable. That's something that hit me as an example of lack of common sense, not to mention marketing knowledge or insights.:)

Needless to say, luxury goods and sale discounts do not fit together. Or am I wrong? Maybe not as a week later the "sale" was gone. Wonder why?..

Vilnius, April 2007. Photo by Gediminas Zilinskas