Intro

While chatting with a friend over a cup of coffee in a deserted restaurant one late autumn evening in Vilnius, I was surprised to see how enthusiastic he was about blogging. He's a photographer and he posts his recent works on his blog so that others can see his pictures and comment them. He really was very excited about having a blog and showing his works to friends and colleagues.

Until that evening I was not sure about the whole idea of blogs. But being a marketer and PR practitioner, I had an intuitive feeling that I must also try this - so far unexplored - space. So here I am - early November morning setting up my first blog and writing the first posting... I have tried a personal website before but it didn't really work - if you're interested I can send you a link as the "website" is still on the Yahoo server.:)

I'll use this blog mainly to draw my friends' and colleagues' attention to events, phenomena and ideas that I find fascinating. Later on you will see such entries as "Good cases" and "Bad cases" - I will try and share my excitement or - to the contrary - disappointment and embarrassment regarding particular experiences. For example, under "Good cases" you'll see info about the seminar I attended recently and how I met fantastic colleagues with whom we, as a team, developed a MarCom strategy for one consumer electronics company in Canada (a real case study). Under "Bad cases" you'll read about one concert agency which brought Seal to Lithuania (Thank you!) but really messed up with ticketing...

Basically I will use this blog to exchange knowledge, experience and "best practice". I hope my friends scattered all over the world (Europe, US, and Africa) will enjoy it. The underlying motto of this blog: Only fools can afford not to learn!

View from Millennium Bridge, London, September 2006.

Photo by Giedrius CP.