Have you ever had this feeling that ideas "float" in the air? You may have met people who are considering the same ideas, projects and ventures as you? I'm amazed how different people may have the same ideas.
On a brief visit to New York City last summer, I spotted a strange figure in the Financial District. It was a monstrous rat that a group of people were marching around (pictured below). It turned out to be protesters who were unhappy about the way their employer treated them (low pay, long working hours?) and they campaigned in front of the offices of the ill-behaving company. That looked like an interesting way of attracting public attention to the issue.
A year or so ago a debt collection company in Lithuania used the character of a rabbit to draw public (and media) attention to companies that did not pay their bills in due time. A person dressed like a rabbit with a board signed "I'm indebted" stood by the offices of companies that wouldn't settle their accounts with suppliers.
The two campaigns - the American rat for bad employers and the Lithuanian rabbit for serial debtors - look very similar in terms of the PR tools employed. Ideas indeed travel in mysterious ways.
Rat in New York City, July 2006. Photo by Erlendas G.
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