Ken Lee from Bulgaria

While Lithuania stumbles over its efforts to draft the nation's branding strategy or choose a logo for the country, Bulgaria has its own hero.

Three weeks ago I received a short email from a friend in the US saying You may have already seen this and a link to a YouTube video. I'm not a big fan of email jokes but sometimes I do click on the links that my friends promise to be funny, interesting or impressive.

When I first clicked on this one, the video had already been watched some 400,000 times. Three weeks later the number of times the video has been viewed is well over 4 million! A marketer's dream to generate such attention and traffic... The girl in the video became an international star overnight... I wonder how many people has this video made think about Bulgaria, i.e. how many people have learned about the country for the first time?

Have a look at this video and don't take it too seriously. It's a short (1:14 min.) snapshot of Music Idol, a TV amateur song contest, in Bulgaria. Make sure you watch up to the final seconds! Tomorrow, 1 April, is a Fool's Day.:)