While Lithuania stumbles over its efforts to draft the nation's branding strategy or choose a logo for the country, Bulgaria has its own hero.
Three weeks ago I received a short email from a friend in the US saying You may have already seen this and a link to a YouTube video. I'm not a big fan of email jokes but sometimes I do click on the links that my friends promise to be funny, interesting or impressive.
When I first clicked on this one, the video had already been watched some 400,000 times. Three weeks later the number of times the video has been viewed is well over 4 million! A marketer's dream to generate such attention and traffic... The girl in the video became an international star overnight... I wonder how many people has this video made think about Bulgaria, i.e. how many people have learned about the country for the first time?
Have a look at this video and don't take it too seriously. It's a short (1:14 min.) snapshot of Music Idol, a TV amateur song contest, in Bulgaria. Make sure you watch up to the final seconds! Tomorrow, 1 April, is a Fool's Day.:)
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About Me
- Giedrius CP
- Vilnius, Lithuania
- In Marketing Communications and PR for 7 years, for most of those years - at a global professional services firm in Lithuania. I'm interested in what other MarCom professionals do - in their successful and not-so-successful projects, solutions and ideas. In this blog I will try and highlight cases that to my opinion are excellent or - to the contrary - absolutely crap. I hope to get input from my friends, colleagues and visitors of my blog and make it a place of some kind of know-how exchange and public trial. That's why my blog is called "Blogging Out". It will be fun!
5 comments:
Well, I have just made this clip even more popular: I watched it yet again...:) Ken Lee always makes my day! Thank you!
Ken Lee rules! Reminds me of my childhood days (4-5 years old perhaps), when I asked my mom, "if I sing or speak whatever nonsense comes into my head, there still must be some words that mean something in some foreign language?" :-)
Reminds me of the Gulk i Mishka/Pressure song some I used to like to sing in the shower, before I decided it must be sound more like 'Cool Initial Impression' in English.
Superb! Just sent it to my mates at work and everyone is laughing! :-)
hi, good site very much appreciatted
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